Seven Dimensions – Safety
Preventing injuries, saving lives
Safety will never stop being a key influencer in the automotive purchase decision, and that’s why it’s important that your products stand out in this category. Lear has the expertise and the vision to develop class-leading safety components for tomorrow’s vehicles.
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Safety is a top priority for consumers
Injuries from traffic accidents are among the most serious public health problems globally — estimates show that whiplash injuries alone make up about 35% of all vehicle collision injuries worldwide and cost about $20 billion annually in North America and Europe. The National Highway Traffic Safety Administration predicts U.S. traffic fatalities and injuries will increase 50% by 2020 because of population growth, aging baby boomers, an increase in younger drivers, and more congestion. Millions of drivers have a daily commute of 90 minutes or more each way. As they spend more time in their vehicles, their demand for safe and comfortable vehicle interiors is also increasing.
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Safety features differentiate automakers
Safety is now a key criterion for many consumers when selecting a vehicle and a key product differentiator and vehicle selling point for automakers. Drivers are willing to pay more for the safety features they desire. Industry studies show that 60% of consumers would spend up to $100 for an anti-whiplash system and 61% would be interested in having a tire pressure monitoring system on their next new vehicle.
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Lear answers the demand
Lear has the expertise and resources to provide the safety content in vehicles that consumers want. Studies show that in their next vehicle purchase, consumers would most likely buy safety-related technologies such as occupant sensing for intelligent air bag deployment, advanced tire pressure monitoring and anti-whiplash head restraints. Lear products like OccuSense®, IntelliTire™, and ProTec™ PLuS Anti-whiplash System help to fulfill this growing demand.